Google Ads Specialist

AppGreat is one of the fastest growing global IT companies, supporting the highest tech
organizations in the world with 5 offices: 2 in Sofia, 1 in Plovdiv, 1 in Skopje and 1 in Bucharest.
We are walking with top talents and highly experienced management to ensure the world’s
leading technology companies meet all the business challenges that the future holds.
We are AppGreat! We are a young and ambitious company like no other!

The most important part of AppGreat is the team. From our founders to the last person, we are
committed to creating a pleasant environment and a place where everybody feels like they
We invest in them in any way we can, starting from the amazing atmosphere in the office,
unique benefits and career growth opportunities.
Currently, we are looking for a Google Ads Specialist to join our RnD team.

  • Develop and manage Google Ads campaigns, including search, display, and video, to achieve
    specific marketing objectives and KPIs;
  • Conduct keyword research to identify target keywords and phrases, and regularly update
    keyword lists for optimal performance;
  • Create and optimize ad copy, ad groups, and landing pages to maximize click-through rates and
  • Monitor and analyze campaign performance, making adjustments to improve click-through
    rates, conversion rates, and return on ad spend (ROAS);
  • A/B test ad creatives, headlines, and other elements to determine the most effective variations;
  • Stay current with industry trends and Google Ads updates, implementing best practices and
    emerging strategies;
  • Collaborate with the marketing team to align paid advertising efforts with broader marketing
  • Generate regular reports on campaign performance, providing insights and recommendations
    for improvement;
  • Manage advertising budgets effectively, ensuring campaigns stay within budget and achieve
    desired ROI. Implement and track conversion tracking and other relevant tracking tools;
  • Stay up-to-date with Google Ads policies and ensure that all campaigns are compliant;
  • Keep abreast of SEO best practices to optimize ad campaigns in conjunction with organic
    search efforts.
  • Proven experience in managing Google Ads campaigns, with a minimum of 2 years in a similar
  • Demonstrable expertise in Google Ads, including proficiency in keyword research, campaign
    setup, and optimization;
  • Strong analytical skills and the ability to interpret campaign data to make data-driven decisions;
  • Experience with A/B testing and conversion rate optimization;
  • Proficiency in using Google Ads, including Google Ads Editor;
  • Excellent understanding of digital marketing and online advertising trends;
  • Strong analytical and problem-solving skills;
  • Ability to develop and implement creative ad copy and designs;
  • Knowledge of Google Analytics and other relevant tracking tools;
  • Excellent communication and interpersonal skills;
  • Detail-oriented and highly organized;
  • Ability to work both independently and collaboratively as part of a team;
  • Strong project management and time management skills;
  • Continuous learning and staying up-to-date with industry changes.
  • Familiarity with other advertising platforms like Microsoft Advertising or Facebook Ads is a plus;
  • Knowledge of SEO and its relationship with paid advertising is a bonus;
  • Attractive remuneration package;
  • Excellent career growth opportunities;
  • 25 days annual leave, plus an additional day for your birthday on top of that;
  • Social package which includes – additional medical insurance, food vouchers, sport cards,
    Netflix or Spotify subscription, company events and many others;
  • Comprehensive training and development programs.

Apply now

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