AppGreat is one of the fastest growing global IT companies, supporting the highest tech organizations in the world with 5 offices:2 in Sofia, 1 in Plovdiv, 1 in Skopje and 1 in Bucharest.
We are walking with top talents and highly experienced management to ensure the world’s leading technology companies meet all the business challenges that the future holds.
We are AppGreat! We are a young and ambitious company like no other!
Why join our dream team?
The most important part of AppGreat is the team. From our founders to the last person, we are committed to creating a pleasant environment and a place where everybody feels like they belong.
We invest in them in any way we can, starting from the amazing atmosphere in the office, unique benefits and career growth opportunities.
We are seeking an experienced and dynamic Marketing Manager to lead the development and execution of our go-to-market strategy for our innovative B2B SAAS solution tailored to the gaming industry. The ideal candidate will have a deep understanding of the online gaming market, a proven track record of successful B2B marketing campaigns, and the ability to drive strategic initiatives to promote our solution’s integration and value proposition.
Responsibilities:
⦁ Develop and execute a comprehensive go-to-market plan for our gaming B2B SAAS solution, including strategy, tactics, and timelines.
⦁ Conduct thorough market research to identify target segments, customer needs, and competitive landscape.
⦁ Craft compelling value propositions, messaging, and content that resonate with diverse audience segments.
⦁ Collaborate with cross-functional teams to ensure alignment and consistency in marketing efforts.
⦁ Lead the creation of marketing collateral, including presentations, case studies, whitepapers, and blog posts, to educate and engage potential clients.
⦁ Manage and implement marketing campaigns across various channels, including content marketing, social media, webinars, and events.
⦁ Oversee the development of a content calendar, ensuring that content is relevant, timely, and aligned with the overall marketing strategy.
⦁ Build and nurture strategic partnerships and alliances within the gaming industry to expand our reach and credibility.
⦁ Analyze campaign performance, track key metrics, and generate actionable insights for continuous improvement.
⦁ Stay current with industry trends, regulations, and emerging technologies to identify new growth opportunities.
⦁ Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROI.
⦁ Generate product requirements and influence the product development plan.
Skills:
⦁ Proven experience (5+ years) in B2B marketing within the gaming or technology industry.
⦁ In-depth knowledge of the online gaming market, including casino and sports betting operations.
⦁ Strong understanding of SAAS solutions and the ability to articulate technical concepts to non-technical audiences.
⦁ Excellent written and verbal communication skills, with the ability to create persuasive and engaging content.
⦁ Proficiency in using various marketing tools and platforms, including CRM, email marketing, analytics, and social media management.
⦁ Data-driven mindset with a track record of analyzing and translating data into actionable insights.
⦁ Experience in managing cross-functional teams and collaborating with sales and product teams.
⦁ Creative thinker with the ability to develop innovative marketing strategies and campaigns.
⦁ Strong project management skills with the ability to manage multiple projects and priorities simultaneously.
⦁ Demonstrated leadership qualities and the ability to inspire and motivate a marketing team.
⦁ Ability to adapt to a dynamic and rapidly evolving industry landscape.
⦁ Strong problem-solving skills and a results-oriented mindset.
Our offer:
• Attractive remuneration package
• Excellent career growth opportunities
• 25 days annual leave, plus an additional day for your birthday on top of that
• Social package which includes – additional medical insurance, food vouchers, sport cards, Netflix or Spotify subscription, company events and many others
• Comprehensive training and development programs.
